Advertisers and manufacturers have always coveted the dollars of the under 20 crowd. Millions have been spent over the last few decades trying to figure out exactly what college students and 20 something, often called Millennial’s or Gen Y, want in a product. After all, if you can win a consumer’s loyalty when they are young, they will spend the rest of their lives buying your products. Gen Y actually accounts for $1 trillion in spending power and numbers areoun 80 million people domestically.

 This goes for car manufacturers as well. So far few automakers have really captured that market but GM and Chevy think they have some clues. To prove a point, they have been researching test drives at schools and colleges everywhere.At  Ford Focus St. Louis you will find a deal you are sure to love.

One of the biggest surprises is that unlike decades pass, the Millennial shoppers are sticking mainly with used cars. With today’s economy few want to start making car payments. Those that do want new cars, have come up with some interesting ideas. Gone are the hatchbacks and SUV’s, this crowd wants something with space in the back, has some pep and is stylish. Check out Ford Explorer St. Louis for a great new vehicle you will love.

This has emerged into a couple of different designs. For one, coupe type cars are in. Think similar to the Mini or the newly released Fiats. They are small, affordable and efficient yet stylish. The other option takes the tougher looking front of a muscle car and rounds it out with a boxier back.In the Detroit Auto Show last week, these concepts cars created quite a stir. They hope to start production next year with a sticker price of 19k-24k.

Gen Y is a unique market. In the past, most people, especially the under 30 crowd, were really into cars to one degree or another. Cars were seen as a sign of independence, adulthood and freedom. It used to be every student would get their drivers license as soon as they turned 16.

 Gen Y has proven otherwise. Only 30 percent of them are getting their drivers’ licenses right when they turn 16 and many are waiting until later. Additionally, few have any series interest in owning or even driving their own, new car. Many actually prefer to share a car. At Ford Taurus St. Louis yuo will find a great car at a great price.

The biggest reason for this change is that they are much more into technological gadgets over automobiles. They would go for Apple products or smarthphones any day over a car.Believe it or not, one study revealed many of Gen Y would rather not drive because it took away from their online time. Japan’s youth culture began this trend a couple of years ago so it should be no surprise that it has spread over here. Still, for whatever market there may be for Gen Y and cars, GM and Chevy are determined to be a major player in it, both domestically and internationally.

Jack Shearer